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Veterinarian Marketing; What Should Your Website Have?

Your website is the heartbeat of your digital strategy plan. So, what pages should your website have? What navigation structure should be included in this thing that’ll be at the heart of your marketing strategy? You definitely want to have: home about us our services our service area reviews and testimonials patient resources make an appointment blog contact us These are going to be your main pages. Within “about us”, you’ll want to include a Read more…

How You (Veterinarians) Can Use Facebook Advertising To Grow Your Clinic

For many, Veterinarians are to our pets, what the family doctor is to the two-legged family members. The chance that a satisfied customer will give you repeat business in the veterinary industry is extremely high, just like with the family doctor. So, the central focus of all your marketing efforts should be to create the opportunity to gain loyal customers. As a brick-and-mortar business, veterinary practices need to carefully choose social media marketing strategies; those Read more…

The Importance of Customer Reviews to Your Veterinary Business

When’s the last time you purchased something online without reading reviews about the item you were buying? I’m a “black belt” Amazon shopper. I like shopping on Amazon partly because I can read reviews on the item that I’m planning to buy before I actually buy it. And I read reviews on EVERYTHING I buy before buying it. Veterinary services are no different. Reviews can be the lifeblood of your business when it comes to Read more…

Marketing Ideas and Services to Get More Animal Patients

Each of the marketing ideas and services on this list requires careful planning before putting them into practice. Before you start implementing any of the following ideas, it’s a good idea to take another look at your business plan. Taking stock of what marketing tools have worked in the past will help you realize new goals that will grow your business into the future. When you present tactics to your board, you’ll be prepared to Read more…

3 Effective Social Media Tips for Veterinarians

In addition to your website, social media sites like Facebook, Twitter, and Instagram can be a great way to create interest and engage with your customers. And considering that there are 2.3 billion active social media users, there’s a good chance that the people you want to reach are already there. 1. ANIMAL PHOTOS Animals are adorable. And people love pictures of animals. If you use social media on even a fairly regular basis, you see photos of Read more…

7 Things That Veterinarians Should Know About Digital Marketing

From print to digital, marketing has changed much faster in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena has witnessed some dramatic changes. Here are the seven new developments regarding digital marketing that every marketer must know. Artificial Intelligence Read more…

10 Genius Veterinary Marketing Ideas You Should Use

Would you like to have a steady stream of new furry patients coming into your practice, without all the guesswork? Here are 18 proven veterinary marketing ideas you can use to GROW your practice starting now! 1. Stand out with a professional, unique logo Having an attractive logo professionally designed for your practice is important for 2 reasons: It helps you look like a professional trustworthy business It creates name — and image — recognition Both of which amount to more Read more…