In addition to your website, social media sites like Facebook, Twitter, and Instagram can be a great way to create interest and engage with your customers. And considering that there are 2.3 billion active social media users, there’s a good chance that the people you want to reach are already there.
1. ANIMAL PHOTOS
Animals are adorable. And people love pictures of animals.
If you use social media on even a fairly regular basis, you see photos of people’s dogs, cats, and other pets every time you log in. As a veterinarian, you should use that to your advantage.
Take pictures of your furry patients (with permission) and share them with your followers. Their owners will probably love seeing their pets getting attention online, and other pet owners will enjoy them as well.
As an added bonus, posts that include images are more likely to be shared, retweeted, and liked. Pet photos not only make your customers smile but can also spread awareness of your business.
The more active you are on your accounts, the greater the chance that you’ll be seen as the go-to clinic when a pet parent needs care for his or her animal.
2. “EMPLOYEES AND THEIR PETS” SPOTLIGHTS
Creating an “Employees with their pets” spotlight and posting it to your social media accounts gives visitors the opportunity to get to know your staff.
You can add short bios of your veterinarians and office staff that include information such as their education, hobbies, areas where they practice, and photos.
This can help to establish trust with potential clients, and encourage them to trust you to care for their pets.
3. SUPPORT PET-RELATED ORGANIZATIONS
Although the primary focus of your social media accounts probably promoting your own business, don’t be afraid to help other animal-related organizations. Local shelters, ASPCA sanctioned kennels, and groomers all provide services that don’t compete with yours, and benefit animals in your community.
If these organizations are hosting events or running specials, help them out by sharing their posts or creating your own status or tweet. This will show your followers that you are invested in animal well-being, and not solely focused on getting clients and revenue for your own business. It can also generate goodwill between you and other animal care professionals in your community, which can lead to beneficial relationships.
4. HOST CONTESTS
Another popular growth strategy on social media is hosting contests.
There are lots of ways to set up a contest, so take some time to think of something cool, creative and original that will get people interested.
One contest that can work well for a veterinarian is a pet photo contest.
As much as pet lovers might enjoy looking at photos of other pets, they all secretly think that theirs is the cutest. Host a fun competition where owners submit photos of their pets, and then encourage your other followers to vote. This can be a great way to get people involved and offer an incentive for engaging with your business.
Looking to grow your veterinary business? Let’s chat!