Would you like to have a steady stream of new furry patients coming into your practice, without all the guesswork?
Here are 18 proven veterinary marketing ideas you can use to GROW your practice starting now!
1. Stand out with a professional, unique logo
Having an attractive logo professionally designed for your practice is important for 2 reasons:
- It helps you look like a professional trustworthy business
- It creates name — and image — recognition
Both of which amount to more leads and pet patients!
Once you have your logo, you’re going to use it on the rest of your veterinary marketing strategies.
2. Create an irresistible special offer that gets prospects calling in
Your special offer has 2 MAJOR functions in your veterinarian marketing:
- Enticing prospects to trust you and give you a try
- Rewarding current patients to ensure future loyalty (and encourage referrals!)
So a special offer isn’t an afterthought for your veterinarian marketing.
It needs to offer a risk-free way to try out your practice.
If you’re worried that discounting your services — or offering free exams — will jeopardize your business’s revenue, think again:
The idea behind special offers is you want to drive in LOTS of people to you.
Once you prove to prospects that you’re the #1 vet to take care of their pet(s), you’ll have more people to convert into long-term, loyal customers who’ll come back for years.
Here are some special offers PROVEN to work in veterinarian marketing:
- FREE first exam
- $1 rabies shot for NEW patients
- $15 OFF premium pet food
- 20% OFF organic flea treatment
- $20 OFF grooming services
Now that you have a USP (#1) and special offer ideas your prospects will jump at, check out #3…
3. Market consistently year-round to generate 30-40 NEW pet patients
When your pet isn’t aging, you don’t need a vet every single month.
That’s why when your prospects DO need a vet, you want them to think of YOU.
How do you get, and STAY top of mind for prospects??
You get in front of them year-round.
Veterinary postcards are a great way to get in front of potential customers regularly so that when they DO need your services, they think of YOU first.
4. Use this time-testing marketing tool to generate 130 leads (and $4000)
Believe it or not, direct mail remains the most preferred form of marketing. YES, even in our hyper-digital age!
It’s the MOST likely of the veterinary marketing strategies to generate your practice leads and sales.
Check out these stats:
- Direct mail produces up to 500% more responses than all other marketing methods. (DMA 2015 Response Rate Report)
- 92% of consumers prefer direct mail when looking to buy a product. (DMA 2015 Response Rate Report)
- The average return on investment (ROI) for direct mail marketing is 18%-20%. (DMA 2015 Response Rate Report)
Your veterinary postcards need to:
- Grab attention
- Clearly communicate your USP (#1) to prospects
- Mention an irresistible special offer
- Provide your practice’s contact information
- And entice your prospect to ACT NOW on your offer (aka, call you!).
Don’t forget —
You undoubtedly have competition looking to take away your business.
So whatever veterinary marketing strategies you’re using, remember these 3 rules to grow your practice:
- Reach prospects FIRST with your marketing
- Reach prospects more often than your competitors
- Stay top of mind for when prospects need you — so they call YOU!
5. Use these 16 website tweaks to generate more leads online
Check out this INSANE statistic:
95% of people who see your veterinary marketing strategies will head straight to your website to decide IF they’re going to contact you.
95% is almost ALL of them.
Plus: Your website has mere seconds to grab your prospect’s attention…
But guess what?
96% of prospects will statistically LEAVE your website without taking any action!!
Meaning — GOOD-BYE LEADS.
Your website MUST not only look professional, but it must be designed to capture contact information and turn it over to you.
I found that there are 16 website design elements that help generate leads and good news:
They’re not difficult to implement.
6. Nail down your Google listing to generate FREE leads from Google
Register for a FREE Google My Business account. It’s how you’ll update your Google listing for your practice, meaning that your Google listing shows pictures of your clinic, plus all information googlers expect to see. Your business’s information gets pulled automatically from the data you enter in your Google My Business account.
f someone is looking for a local vet (which is VERY likely obviously!), if and when they search on Google Maps, they’ll also see your Google listing there!
Google is the #1 search engine in the world, so you need to ensure your clinic’s web presence is optimized for it!
When you log in to your Google My Business account, double-check that this data is correct:
- Your business’s actual name
- Address (Google will verify it with a postcard)
- Phone number
- Hours of operation (important!!!)
- Category of your business
You’ll also manage and respond to your Google reviews from your Google My Business account — more on why that’s important in #9 next.
Again, make sure you keep ALL your contact information updated in your Google My Business account since inaccurate information will actually prevent Google from pulling up your practice in searches.
If your address OR hours change (like for holidays) make SURE to update it in Google My Business!
Nothing is more frustrating than thinking that a business is open according to its hours listed on Google, but it’s really not.
Like I mentioned, your Google listing also ties into Google Maps.
7. Use Google reviews since 90% of people trust and act on them
Consumers today RELY on reviews to make purchasing decisions, particularly when they’re considering a brand new business.
Check these out:
- 85% of consumers trust online reviews just as much as personal recommendations
- 68% of Americans said positive reviews made them MORE likely to use a business
- 84% trust Google reviews specifically just as much as word-of-mouth recommendations
You want to get LOTS of 4- and 5-star reviews of your clinic specifically entered on GOOGLE.
Here are some ways to do that:
- Have patient-facing staff members ask for reviews
- Make sure people know HOW to leave a Google review
- Add a link to your Google reviews in your email signature
- Then email gentle reminders that you’d appreciate a review
- Automate your review-getting process (read how here)
Here’s an idea of what you can add to your email signature:
“Have feedback about your experience with us? We’d love a review!”
And make sure you respond to ALL reviews because your communication online will show prospective clients that you care enough about your clinic to respond to all feedback, good or bad.
30% of consumers will actually look at how you handle negative reviews before deciding whether to contact you or not.
So it’s worth your time to respond to negative reviews!!
Even if you can’t remedy whatever went wrong which resulted in a negative review, at minimum your attempt to fix a problem shows people that you care.
Here’s one more point about reviews:
When you have lots of 4- and 5-star Google reviews, your Google listing will automatically stand out to prospects searching for you because they’ll immediately recognize those coveted gold stars.
Star rating is the #1 factor used by consumers when judging a business’s credibility!
It’s like Google has trained us to recognize that stars = ratings, and the more, the better!
8. Update your online listings to reach 93% of online prospects
As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal.
While many of the people who receive your veterinary postcards will search for you by name and go directly to your website (remember #6 and #7!!), those prospects who haven’t received your postcards yet will simply search for what they need online, like:
“Best vet in [your town].”
And they’ll see several listings, many of which will be search-and-review sites, like:
- Google Maps
- Angie’s List
- Yellow Pages
Make sure you’re listed on those sites, too — and that your vet clinic profile is correct, up-to-date, and filled with photos of your facility and team…
Or you risk LOSING all of those prospects to your competitors.
Here’s a great example of a thorough listing on Yelp, which is likely one of the first review websites to pop up:
I love how they uploaded several pictures of their office environment and cute pets — that’s exactly what potential customers want to see!! That it’s a friendly practice that you just want to go to!
Any business that gets up close and personal with its clients (aka, anything medical) should use pictures of their staff in their marketing because prospects then feel like they know you and can trust you more easily.
Don’t just sign up for accounts with online listing sites and think you’re done.
Keeping your listing current means setting aside time to upload new photos regularly and asking your happy patients to leave you a review on the site.
9. Improve your Google ranking with search engine optimization (SEO)
Search engines work by finding websites that match the keywords your prospects search for.
So if your prospects enter “[Your City] vet” (aka “Toronto vet”] your website will rank higher in Google to the degree that your website pages have the keywords aka “Miami vet” in them.
As well as other factors that are more complicated, which we won’t get into detail here.
The vets you see above have websites that are built to be found by Google when prospects search with “Toronto Veterinarians”, and that’s really good SEO because they’re on page 1 of Google (aka, EASY to find!).
To get your website found on Google (the world’s #1-used search engine), your website’s data must be both helpful and accurate, and filled with keywords that your prospects use to find a vet like you.
Make a list of keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) use them on the pages of your website — your homepage, your About Us page, etc.
You should ALSO remember;
It’s NOT only keywords you need to utilize for awesome SEO.
Here are some tips to increase your website’s SEO power:
- Each page’s title (learn about page titles here) should be different
- Homepage’s page title should have “vet” (or the like) + your city & state
- Your contact data (on your contact page) must be correct
- Your business’s data must be referenced (cited) on other popular web pages
- You should have and use a free Google My Business
SEO is NOT a one-shot deal, much like most veterinary marketing strategies.
So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time…
SEO is a continual process since Google and it’s algorithms (formulas) are constantly changing.
That’s why getting reviews, and making sure your website is set up to capture leads is 100% worth your time (and it’s MUCH less complicated).
10. Partner with other animal-service businesses
What other businesses have (or know) prospects who need your help?
How about these?
- Feed stores
- Rescue or adopt-a-pet places
- Pet stores
- Animal control authorities
It’s all about WHO you know!